Velvet Glow Skincare
VelvetGlow Skincare is a luxury skincare concept designed to honor and enhance melanin-rich skin with formulas inspired by nature and crafted for indulgence. Created as a portfolio project, this brand explores how minimal design, lush textures, and earthy elegance can come together to position a skincare line for premium visibility across shelves, socials, and spa counters.
The Challenge
This conceptual project aimed to:
Create a high-end skincare brand that centers women of color without relying on overdone tropes
Develop a visual identity system that translates beautifully across packaging, web, and product photography
Blend earthy richness with editorial minimalism — think nature meets modern glow
Test out color systems that could organize product categories by scent and benefit
The Solution
We rooted the design in natural forms, muted luxury, and radiant confidence.
Key elements include:
A custom logotype with soft curves and botanical symbolism, paired with a unique emblem leafmark
A color-coded packaging system:
Forest green for calming/soothing (Serene Essence)
Golden caramel for nourishing (Vanilla Obsession)
Soft rose for glow and hydration (Rose Ambrosia)A warm base tone of peachy beige to ground the visual identity and contrast against bold product colors
Social content mockups (“Indulge in Your Glow”) designed to feel luxurious yet affirming
Product photography direction that emphasizes texture, glow, and representation
This brand system positions VelvetGlow as a modern skincare line that honors richness — in skin, in identity, and in design.
Deliverables
Brand Identity Design (Logo, Submark, Color System)
Product Packaging Concepts
Typography Styling
Brand Board
Product Mockups
Campaign Visual Concepts (Social + Digital Ads)
Inspiration
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