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Hill's Heavenly Sweets
Hill’s Heavenly Sweets is a dessert brand that brings joy to every bite with colorful cupcakes, custom cakes, and sweet treats made with love. From family gatherings to large events, every treat is a taste of comfort and celebration. The brand needed a vibrant, feel-good identity that matched the warmth of its founder and the playfulness of its confections.
The Challenge
Hill’s Heavenly Sweets had loyal customers and delicious products—but lacked a cohesive brand that matched its potential. The client wanted to move from a word-of-mouth baking side hustle into a full-fledged boutique dessert brand.
We needed to:
Capture the joyful spirit of the owner and her baking
Stand out visually in a crowded sweets market
Create a brand that looked polished enough for packaging and events, while still fun, approachable, and very pink
The Solution
We baked the brand identity with a perfect balance of sweet, bold, and personal.
Key elements included:
A custom logo featuring a whimsical pastry chef silhouette holding cupcakes — representing both personality and product
A vibrant color palette of pinks, teals, and whites that feel nostalgic yet fresh
Playful, candy-striped accents inspired by bakery boxes and retro sweet shops
Branded visuals (apron, business cards, cupcake boxes, and coffee cups) that transformed Hill’s Heavenly Sweets into an instantly recognizable brand ready for pop-ups, events, and online growth
The result is a brand identity that makes people smile before they even take a bite.
Deliverables
Logo Design (Primary &Alternate)
Full Color Palette + Typography Styling
Brand Board
Business Card Design
Packaging & Merch Mockups
Brand Photography
Inspiration
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