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Ebonee Monae Hair Co

Ebonee Monae Hair Co. is a luxury hair extension brand created to empower women to feel beautiful, confident, and unstoppable every day. Designed for the modern queen, the brand offers premium-quality hair extensions that blend glamor with everyday wearability. Ebonee Monae Hair Co. needed a strong, elegant brand identity that could position it for long-term growth in a competitive beauty industry.

The Challenge

The client needed a brand presence that immediately felt high-end and trustworthy — even as a new company entering a saturated market. The branding needed to:

  • Speak to luxury without feeling unapproachable

  • Appeal to stylish, confident women

  • Stand out visually across digital and physical platforms (social media, packaging, website)

Additionally, the brand needed flexibility for future expansions into additional beauty products and potential retail partnerships.

The Solution

The Building Stone Agency crafted a refined brand identity grounded in elegance, confidence, and modern femininity.
Our approach included:

  • A custom logo suite featuring timeless typography with subtle luxurious touches

  • A metallic rose gold-centered color palette, paired with soft blushes and rich neutrals

  • A brand board to ensure consistency across digital marketing and product design

  • Visual direction emphasizing sophistication and empowerment, ideal for social media rollouts, packaging concepts, and future expansion

This combination ensured the brand would immediately convey professionalism and prestige while remaining relatable to its core audience.

Deliverables

  • Logo Suite

  • Color Palette

  • Typography System

  • Brand Board

  • Social Media Templates 

  • Photography Direction

Inspiration

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