Her Haven Place
Her Haven Place is a nonprofit organization created to be a sanctuary for women seeking spiritual, emotional, and mental renewal. With a mission rooted in love, faith, and healing, Her Haven Place needed a brand identity that felt like a breath of fresh air — comforting, elegant, and inspiring. The brand needed to resonate with women from all walks of life who were searching for a place of restoration and empowerment.
The Challenge
The challenge was twofold:
Capture Warmth and Safety: The brand needed to feel immediately welcoming, peaceful, and nurturing — without appearing overly clinical or cold.
Balance Faith and Approachability: As a faith-based organization, the branding needed to reflect Christian values without being overly religious in presentation, ensuring it stayed accessible to a broader audience of women.
Additionally, the identity had to be versatile enough to expand into event materials, online resources, and community engagement campaigns.
The Solution
The Building Stone Agency designed a brand identity centered on serenity, strength, and softness.
Key creative moves included:
A logo system featuring a harmonious blend of warm serif and elegant handwritten fonts, visually reinforcing the theme of sanctuary and personal care
A soft yet rich color palette: warm beige, soft blush, deep brown, and pure white, striking the perfect emotional tone of comfort and elegance
A brand board outlining clear visual guidelines for consistent expansion across web, print, and event collateral
Visual direction that balanced minimalism with warmth — think cozy yet polished, simple yet soulful
The result is a brand that instantly feels like "home" for women seeking connection, healing, and spiritual growth.
Deliverables
Brand Strategy Session
Primary Logo, Alternate Logo, Submark
Full Color Palette + Typography Suite
Brand Board
Brand Guideline
Social Media Branding Direction
Inspiration
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